Customer Segmentation Lists are well-known marketers’ toolbox handy screwdrivers that help them divide their contact list into groups based on common shared characteristics. These characteristics can be their geography, profession, behavior, or industry, to mention some, which enables marketing and sales teams to tailor their efforts and be more effective in their outreach and campaigns [1]. Companies from around the world have incorporated customer segmentation into their marketing strategies. For example, Coca-Cola uses geographic segmentation to customize the language used in their campaigns. H&M and other retailers like Innisfree use demographic segmentation, such as date of birth, to execute birthday discount campaigns. Another example is DuoLingo, which utilizes behavioral segmentation to enhance user retention. [2].
Marketing teams are always looking at ways to create more impact. Being able to measure marketing campaigns helps CXOs validate their success. Some of the questions to answer with those metrics are: how can the company increase customer loyalty? Are we right about our buyer persona, and are we leveraging the right marketing channel to enhance our message?
By leveraging customer segmentation lists, marketing teams can develop targeted campaigns, create personalized customer journeys, and identify new market opportunities. A well-crafted email campaign targeted at the right buyer persona can significantly improve your conversion rate. Think about the last time you got an email from one of your favorite retailers recommending new products based on your previous purchase history. Did you end up buying something from that email? Studies have shown that email campaigns using segmented lists achieve a 14.32% higher open rate than non-segmented campaigns [3].
Imagine casting a fishing net into the ocean without knowing what kind of fish you target. You might catch something, but it’s unlikely to be the prized catch you’re after.
Similarly, your marketing efforts are like a broad net cast into a vast market without customer segmentation. You’re spending valuable resources on campaigns that may not resonate with your ideal customers. This can lead to:
By understanding your customers and segmenting them into groups, you can tailor your marketing messages and strategies to their needs and preferences. This precision can lead to:
Traditionally, marketers can use CRM tools and Spreadsheets to create customer segmentation lists. Dumping data into a spreadsheet and creating filters for each desired column can be time-consuming and not scalable for lists with thousands of rows. Nonetheless, you can get the job done for a smaller list. Doing segmentation in CRM tools is excellent when you have specific properties in your contacts. However, enriching that list may be difficult if you have yet to import all the contacts into the CRM system.
What if you are a marketing team that has diligently run a few events in the last quarter? Such as having webinars, participating in exhibitions, and adding a marketing email sign-up form to the product website. Your team may have all this data spread across your CRM system, some spreadsheets, and forms. Wren AI Cloud is an excellent tool for this case.
Wren AI Cloud has a HubSpot Boilerplate that enables you to connect your HubSpot data and enrich it with other lists from Google Sheets and Airtable.
Once you have all your data connected to Wren AI, you can ask questions such as “What are the customers based in Taipei that have also signed up for a Trial in the last 15 days?”. Wren AI will generate a list you can filter by the customer’s title, industry, and if they attended the last webinar. You can get as creative as you want and specific as needed. Once you are satisfied with your list, you can export it and import it to your favorite newsletter tool and even share it with your sales team to help them with their prospecting.
In the past, if you wanted to analyze leads, you had to filter out contacts in HubSpot and then export the list to merge data in your CRM dashboards.
Now, with Wren AI Cloud, you can get instant answers to your questions, query your HubSpot data directly, and even merge your HubSpot data with data in Google Sheets, Airtable, or databases.
Wren AI replies the answers directly within seconds.
Customer segmentation is a powerful tool for marketers to tailor their campaigns, improve customer relationships, and drive sales and revenue. With Wren AI Cloud, creating a customer segmentation list becomes quick and straightforward, allowing marketing teams to develop targeted campaigns and personalized customer journeys and identify new market opportunities. This level of precision and customization can lead to improved ROI, enhanced customer relationships, and increased sales.
To experience the benefits of customer segmentation, sign up for a free 14-day trial of Wren AI Cloud today without needing a credit card.
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